CONTENT

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“My crown is called content,
a crown that seldom kings enjoy”

William Shakespare

Content is of great importance; make it useful, usable, and enjoyable,

but do not underestimate the value of style. When you find your niche, go even more niche focusing on the content that positions you as a relevant expert in your field.

CREATIVITY

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"Creativity is piercing the mundane to find the marvelous"

Bill Moyers

Creativity is seeing something that does not exist already; it is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun. Without creativity, there would be no progress, and we would be forever repeating the same patterns.